I'm

UX/UI Designer & Strategist

UX/UI design strategist.
AI-driven Product Design Lead.
Mentor. Speaker. Father.

For over fifteen years, I've navigated the vibrant landscape of digital design, championing a data-driven approach across both sprawling corporate giants and spirited startups. My journey has been a relentless quest to push the boundaries of technology, embracing every opportunity to innovate. I'm a devout follower of agile methodology, a staunch advocate for a people-first mindset, a cultivator of learning cultures, a maestro of team collaboration, and a designer guided by principles—leveraging AI to enhance user experience and solve real-world problems.

Portfolio

I'm very grateful for the opportunity to contribute to and learn from these organizations:

Sony
Lowe's
Microsoft
Mozilla
Yamaha
Cisco
Watsco
Samsung
Kipu
bbdo
Century 21
saturno
lexmark
hilton
diageo

UX references.

My favorite references if you are starting your UX Journey.

Design and Thinking (2012)

A documentary a lot of people would expect in this list. Design and Thinking takes a look at one of the core ideas of UX — Design Thinking and how it affects and solves bigger problems in society. Stepping beyond the usual screens and digital interactions, it takes us step by step into the processes of different designers and their unusual design solutions. Originally released in 2012, it’s still a relevant and intro film for anyone trying to understand User Experience.

The Social Dilemma (2020)

We tweet, we like, and we share— but what are the consequences of our growing dependence on social media? As digital platforms increasingly become a lifeline to stay connected, Silicon Valley insiders reveal how social media is reprogramming civilization by exposing what’s hiding on the other side of your screen.

Abstract: The Art of Design | Season 2 (2019)

Abstract: The Art of Design returns to take you beyond blueprints into the art, science, and philosophy of design. From how we see the world to how we impact the world, the series goes inside the minds of the world’s greatest designers, showcasing the most inspiring visionaries from a variety of disciplines whose work shapes our culture and future.

Frida (2002)

Frida Khalo was one of the most creative and innovative female artists during the 1930s; this film reveals her whirlwind romance and goes behind the scenes of Frida’s world of groundbreaking art and glamour. Emotional, turbulent and with just the right amount of inspiration.

Coded Bias (2021)

In an increasingly data-driven, automated world, the question of how to protect individuals’ civil liberties in the face of artificial intelligence looms larger by the day. Coded Bias follows M.I.T. Media Lab computer scientist Joy Buolamwini, along with data scientists, mathematicians, and watchdog groups from all over the world, as they fight to expose the discrimination within facial recognition algorithms now prevalent across all spheres of daily life.

Banksy’s Exit Through The Gift Shop (2010)

Directed by everyone’s favourite street artist, Banksy, this mock-doc reveals the story of Theirry Guetta, a man obsessed with street art. Without steering your opinion, this film takes an honest look at what the world of street art and creativity might be coming to.

Leadership, entrepreneurship and design-based management.

I've had the enriching experience of bringing my own ideas to life, shining at significant levels. This journey has brought me a deep sense of fulfillment, invaluable learnings, and the privilege of building strong relationships with some truly amazing people.

Actimedia Digital

Founder - 2007

Sendboo App

Co-Founder - 2012

Saturno

Investor / Managing Partner - 2016

Focus on 5

Co-Founder - 2017